Why Digital Leaders Bet on the Future (Thinks Out Loud Episode 327)

When is it a bad idea to bet on the future? First, we're seeing massive shifts in customer behavior during the pandemic -- behaviors that look likely to last. Second, the emergence of Millennials and Gen Z as significant market segments suggest that those new behaviors are just the beginning. Third, and most importantly, the big guys of digital -- Apple, Facebook, Google, Amazon, and Microsoft -- are all placing big bets that threaten to reshape the landscape for every business in due time. So, maybe a better question is "How can you bet on the future to win?" We'll take a look at who's leading the way towards the future, some useful frameworks for how to think about betting on the future, and how to place smart bets for your business… bets that you can win. Here are the show notes for you. Here are the regular show notes detailing links and news related to this week's episode.