How artificial intelligence will positively transform our online shopping experience in the near future

In the current era of digitization and globalization, when technology is undoubtedly causing disruption to almost every other industry sector, the online commerce segment is, of course, no exception. The pandemic-led dramatic shift in consumer behavior and market dynamics and thus the accelerated focus towards'online-first' and'digital-first' shopping experiences have added fuel to usher in a better future for the new-age commerce ecosystem, wherein multiple latest and emerging technologies are already playing, or are bound to play a pivotal role, in the times to come. Probably one of the biggest technological frontiers that have been contributing majorly in the recent past vis-à-vis positively reshaping e-commerce and online shopping is Artificial Intelligence AI. In particular, AI has been proven to be a boon in creating best-in-class, tailored, and customized shopping experiences on a plethora of online shopping, e-commerce, and m-commerce marketplaces for today's consumers. With the optimal use of AI and allied technologies, e-tailers or digital sellers are nowadays able to regularly and consistently learn, track and analyze their customers' online behaviors, and parallelly able to use the predictive analytics powered by AI to near-accurately forecast their future purchase decisions – which in turn is leading to increased repeat buys and customer loyalty over a period of time.