Alibaba FashionAI, A Retail Technology Breathing New Life Into Traditional Offline Retailing

In February 2018 Alibaba Cloud launched Cloud and AI Solutions in Europe to meet changing needs in digital transformation. The company rolled out an array of products at the Mobile World Congress to meet the surging demand for powerful and reliable cloud computing services as well as advanced AI solutions among European enterprises to support them to capture opportunities in this digital transformation era. Today, the Alibaba Group has announced the launch of their new retail experience powered by Alibaba FashionAI. Strategically partnering up with GUESS on the FashionAI project, Alibaba has come up with a way for customers to experience personalised mix-and-match recommendations from Alibaba's FashionAI. Scheduled to be open to the public on the 5th- 7th July 2018, the concept store will house garments and accessories by GUESS.