To Prepare For An Autonomous Future Jaguar Land Rover Brings 3D Augmented Reality Into The Cabin

Jaguar Land Rover's next-generation head-up display also enables streaming of 3D movies in the cabin. It may be a while until we realize the traffic accident-reducing benefits of self-driving vehicles, but when it finally arrives the driver will have a little time on their hands. Jaguar Land Rover has been exploring 3D head-up display technology as a way to deliver more safety-related information to the driver, and maybe also provide better entertainment when hands aren't on the wheel. Head-up display is already used by many automotive brands to provide navigation and other traffic information projected onto the windshield in front of the driver. With directions or alerts projected directly in the driver's field of vision, the technology reduces the need to divert eyes from the road and lessens distracted driving. Jaguar Land Rover is exploring the addition of 3D display to this safety feature in a research partnership with University of Cambridge.