Elon Musk: Apple Inc Would Be 'More Direct' Self-Driving Car Competitor To Tesla Motors Than Google

Tesla Motors CEO Elon Musk has brushed aside concern that Google could become a rival in self-driving cars. Instead, he practically confirmed that Apple will be Tesla's self-driving car rival. Google and major automakers like Ford, Audi and General Motors have been testing self-driving cars in the wild while Apple's electric car project is still an unconfirmed but widely accepted open secret that has Apple fanatics salivating. Speaking Wednesday night at an annual gathering of Silicon Valley royalty known as the Code Conference in Rancho Palos Verdes, California, Tesla's futurist co-founder was asked if Google is considered Tesla's crosstown tech industry rival. Tesla co-founder and CEO Elon Musk said Wednesday that Apple, not Google, is a potential competitor to his electric car company's efforts to be a leader in autonomous driving.