AI Paves The Way For A Smoother Customer Journey

This article is part of CMO.com's March/April series about emerging technology. Rapid digital disruption has sparked a wave of innovation, forcing organizations to drastically rethink how they operate and interact with customers. Power, as we know, has officially shifted to the consumer, who expects seamless buying experiences across all platforms and devices. Pair that with the emergence of data-driven technologies, such as artificial intelligence (AI), and it's clear that improving your business' bottom line requires a data-centric approach--one that complements, augments, and ultimately drives consumer preference and decision-making. In fact, an estimated 95% of customer interactions will be supported by AI technology by 2025.