TALKING DATA MOBILE USER DEMOGRAPHICS

Nothing is more comforting than being greeted by your favorite drink just as you walk through the door of the corner café. While a thoughtful barista knows you take a macchiato every Wednesday morning at 8:15, it's much more difficult in a digital space for your preferred brands to personalize your experience. Talking Data, China's largest third-party mobile data platform, understands that everyday choices and behaviors paint a picture of who we are and what we value. Currently, Talking Data is seeking to leverage behavioral data from more than 70% of the 500 million mobile devices active daily in China to help its clients better understand and interact with their audiences. So, the business problem is to predict the demographic characteristics of the users using their app usage,geographical location and device properties.