Dmexco Buzz: Outbrain Partners with Bombora on B2B Intent Data for Content Marketing

The global "hotspot of the digiconomy" for the next two days is Cologne, Germany, where 50,000 digital marketers have gathered to learn about the latest and greatest in digital innovation. From the business of drones to the chatbot revolution, dmexco is off to a great start. And with the announcement of our partnership with Bombora, the leading provider of B2B demographic and intent data, even B2B marketers had something to get excited about. The partnership, which Outbrain's VP of Products, Amit Elisha, discusses below, allows B2B marketers to take their content marketing and account-based marketing to the next level. We've already started to roll out the offering with a select group of customers and seen some great results.