What if you knew the concerns that were uppermost in your customer's mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic of the white paper you're about to blast out -- this week? Or, best of all: Which Fortune 1000 companies are intent about buying something you have on offer -- ASAP? I recently learned these things actually are knowable, today, given just a few machine-learning algorithms and a database the size of a small outer planet. As a former editor-in-chief and current content marketer, such news makes my heart race.

The global "hotspot of the digiconomy" for the next two days is Cologne, Germany, where 50,000 digital marketers have gathered to learn about the latest and greatest in digital innovation. From the business of drones to the chatbot revolution, dmexco is off to a great start. And with the announcement of our partnership with Bombora, the leading provider of B2B demographic and intent data, even B2B marketers had something to get excited about. The partnership, which Outbrain's VP of Products, Amit Elisha, discusses below, allows B2B marketers to take their content marketing and account-based marketing to the next level. We've already started to roll out the offering with a select group of customers and seen some great results.