AI And Chatbots Are The Talk Of The Town In APAC

Chinese search engine giant Baidu is one of the latest brands in the Asia-Pacific region to transform its customer experience through artificial intelligence (AI) technology: In October, the Chinese search engine launched Melody, an AI-powered chatbot that lives inside the search engine's existing Doctor app. The app collects users' medical information to help doctors make more informed diagnostic decisions. While the concept of chatbots–a technology that simulates human conversation–isn't new, its potential is being transformed thanks to advancements in AI. This, along with adoption by legacy brands, will drive the refinement of chatbot use to effectively engage customers in a more personalised way. Growing Use In APAC People are becoming so accustomed to chat application interfaces that chatbot use is pegged to explode.