Why big data could mean you never miss a train again

We work with vast quantities of travel data (127,000 journeys are taken by our customers every day) to enhance the travel experience with new, smart innovations. These innovations are designed to help customers in many ways, from saving them money to helping them find the best ticket for their journey in a quick and easy way. One of the projects my team has been working on recently is enhanced disruption notifications for our customers. Soon to launch in beta in our voice app, enhanced disruption notifications use machine learning and natural language processing to'read' the rail operators' Twitter feeds, analyse them and share relevant contextual journey updates matched to the individual traveller. It's a first for the rail industry in the UK and we're really excited to launch it.