A year of Criteo AI LAb

At Criteo, we define the word "relevance" as being products that people purchase after having been shown an ad. With AI, we focus on the causal relationship between the ads we show and the products people end up buying. Our business models are designed to align incentives across the whole chain: to maximize our profit, we need to maximize relevance and reduce waste and noise. Only a machine could perform this task a million times per second for a billion users and this machine is AI-driven. Criteo is first and foremost a technology company.