How CMOs plan to leverage AI to take the guesswork out of creativity

New research from AI content generation and decisioning platform Persado, which aims to unlock the value of the right words at every customer interaction, provides insights on CMOs' perceptions of their company's readiness, and best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process. The firm's newly released report, 2021 State of AI and Creativity, surveyed more than 400 chief marketing officers and senior marketing leaders, and found a growing trend to leverage AI and machine learning in new ways to deliver more effective messages to prospects and customers. Key findings of the survey from U.S. respondents include: "Marketers have been leveraging technology to gain insights and improve performance across their portfolios for many years--applying AI to targeting and segmentation, marketing mix optimization, promotions and discounts, and dynamic pricing," said Amy Heidersbach, chief marketing officer of Persado, in a news release. "But how to optimize creative at scale has largely remained a blind spot for data-driven, digital-first companies. Now, it's clear that marketing leaders are turning their attention toward creative to unlock new sources of value--replacing human-only guesswork with human-plus-machine certainty."