Queensland AI startup TrademarkVision lands European Union as customer

Queensland-based image-recognition startup TrademarkVision has landed the European Union Intellectual Property Office (EUIPO) as the first customer of its new deep learning algorithm. Following a successful beta trial, the EUIPO will now be integrating TrademarkVision's new deep learning algorithm into its eSearch platform to cut down the time it takes to search EU image trademarks. Previously, trademark searches and monitoring required the use of descriptive -- and therefore subjective -- keywords and codes, making it a tedious process with no guarantee of generating accurate results. "When you come across a logo, it's easy to compare it with your own, but when you want to compare it to millions, suddenly the task becomes very daunting," said TrademarkVision's founder and CEO Sandra Mau. "For anyone who has ever wanted to create a unique logo or ensure their IP is safe from possible infringement, they know this process can take hours, days, and sometimes weeks."