Google AI helping India boost maternal health

New Delhi, Feb 27, 2021- Researchers from Google Research and IIT Madras have designed an AI technology that could provide an indication of women who are at risk of dropping out from the health information programme. The technology has helped non-profit organisation ARMMAN to personalise interventions and retain women in the health programmes, improving maternal health outcomes. Test results demonstrated that use of AI technology was able to bring down the risk of drop-offs by up to 32 per cent for women at high risk of dropping out, Google has announced. ARMMAN runs mMitra, a free mobile voice call service that sends timely and targeted preventive care information to expectant and new mothers. "Adherence to such public health programs is a big challenge but timely intervention to retain people is beneficial to improve maternal health outcomes," Google said.