Welcome to the Waymo World Cup

It might not feel all that different from older World Cups--for better or worse. Waymo, the Alphabet subsidiary offering robotaxi rides in 11 US metros right now, says it's ready for the FIFA World Cup . Match attendees can catch driverless rides to six of the 16 North American venues: stadiums in Atlanta, Houston, Los Angeles, Miami, and the San Francisco Bay Area. The sprawling football event, expected to attract some 6.5 million visitors to the continent over more than a month, could prove an exciting close-up for Waymo . The company says it's serving half-a-million paid rides a week--paltry stuff compared to the likes of ride-hail giants Uber and Lyft, but more impressive once you remember that the things don't have drivers.