Jaguar Land Rover Partnering With Nvidia for AI Assist - The Detroit Bureau

As Level 3, 4 and 5 autonomous driving becomes the target hastening the next transformation of transportation, Jaguar Land Rover announced Wednesday it is partnering with Santa Clara, California-based Nvidia to jointly develop Jaguar Land Rover's next generation of AI-enabled automotive software. "Our long-term strategic partnership with Nvidia will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse," said Thierry Bolloré, Jaguar Land Rover chief executive officer. "Jaguar Land Rover will become the creator of the world's most desirable luxury vehicles and services for the most discerning customers." All Jaguar and Land Rover vehicles will be built on the "Nvidia Drive" software-defined platform starting in 2025, the same time that Jaguar's line of vehicles go fully electric. It will allow JLR to customize its AI experience to provide a number of active safety, automated driving, and parking systems, as well as provide driver assistance systems.