WIRED25: Netflix's Reed Hastings on Broadening Your Horizons

WIRED 

Thanks to Covid-19, the mantra for 2020 has got to be "quarantine and chill." Good thing Netflix is here to "entertain people all over the world," as the company's cofounder Reed Hastings explained at this year's WIRED25. Sating the global entertainment palate, though, requires an undying spirit of invention as well as narratives that span both the US and abroad. Netflix's secret, according to Hasting's new book No Rules Rules, is that it values its workers over its work process. It's this employee-centric attitude that allows a startup to maintain a culture of innovation as it grows from, say, a 30-person rent-by-mail DVD provider into the world's largest streaming service, with a film production arm that rivals Hollywood's Big Six.

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