Users irate over deepfake app claiming 'permanent' rights to uploaded pictures

Another popular face-swapping app is generating backlash after many users called attention to potential privacy concerns. The app, Zao, recently skyrocketed to the top of China's iOS app store by offering users the chance to insert their faces into film and TV by simply uploading a series of pictures. Despite its popularity, patrons quickly turned on Zao due to a strongly-worded user agreement that gave'free, irrevocable, permanent, transferable and relicense-able' rights over use of its their content, reports Bloomberg. The company has since rolled back those terms, but many have voiced their outrage with the idea that their content was now owned by the company -- a relatively unknown entity. The deepfake app, Zao, was download widely across China over the weekend, but quickly became the center of controversy when users found out that it was claiming to own pictures uploaded to its platform.