BNamericas - AI in the customer experience: Going beyond ...

Artificial intelligence and machine learning algorithms are shaping the business processes across different industries. According to California-based customer service company Zendesk, 81% of Brazilian consumers would not hesitate to abandon a brand if they received poor service. Given this scenario, companies need to constantly seek for tools that help them stay competitive, ensuring the satisfaction of users by recognizing their service area as key for business transformation. "Companies are increasingly looking for artificial intelligence solutions, especially startups, as they look to do more with less, to have more productivity at lower cost," Zendesk Brasil sales director Marcelo Rocha told BNamericas. Zendesk provides customer services solutions to 145,000 customers in over 30 languages.