How Uber Made Its Redesigned App Smarter With Machine Learning

Uber is rolling out the biggest changes yet to its mobile app since 2012, with machine learning driven predictions behind the redesign. The app redesign has focused on greater personalisation, and that requires some extensive machine learning work on the back end. Unlike most mobile app companies, Uber doesn't measure success based on engagement levels but rather how quickly you can get through the booking process. The new app starts by asking for your destination, including a number of predictions based on your habits and your current location. For example if you are at the office it will assume you want to go home, or if it is'Thirsty Thursday', your favourite pub. You can also integrate your calendar with the app so it knows when and where your meetings and appointments are.