Amagi Debuts Machine Learning Powered Content Preparation Suite, TORNADO

Amagi, a global leader in cloud-based technology for media processing, today announced the launch of TORNADO, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations, accelerate broadcast workflows, generate new revenues and reduce operational costs. Compared to traditional manual content preparation, Amagi TORNADO is nearly six times more efficient, allowing broadcasters free up capital and streamline workflows. Over the last three years, the broadcast industry has had to evolve significantly due to a rise in multi-screen content consumption, demands for "here and now" content and a shift in how consumers are viewing content as more consumers move from cable to OTT services. In such an evolving scenario, TV networks, content owners, and digital-first networks are creatively trying to grab a piece of the action by trying new mediums and delivery methods to provide better experiences to consumers while streamlining costs and operations. However, despite these efforts, content preparation continues to require pain-staking hours of manual work and massive overhead costs.