Tuning into the future of collaboration

Intelligent audio and intuitive tools are transforming collaboration from connection to creativity, says Sam Sabet, chief technology officer at Shure, and Brendan Ittelson, chief ecosystem officer at Zoom. When work went remote, the sound of business changed. What began as a scramble to make home offices functional has evolved into a revolution in how people hear and are heard. From education to enterprises, companies across industries have reimagined what clear, reliable communication can mean in a hybrid world. For major audio and communications enterprises like Shure and Zoom, that transformation has been powered by artificial intelligence, new acoustic technologies, and a shared mission: making connection effortless. Necessity during the pandemic accelerated years of innovation in months. Audio and video just working is a baseline for collaboration, says chief ecosystem officer at Zoom, Brendan Ittelson. That expectation has shifted from connecting people to enhancing productivity and creativity across the entire ecosystem. Audio is a foundation for trust, understanding, and collaboration.