Waymo wants to bring self-driving taxis to Europe

Waymo hasn't quite launched its self-driving taxi service in Phoenix and San Francisco yet, but it's already settings its sights on another continent. The Alphabet-owned company's CEO, John Krafcik, has revealed that Waymo aims to make its way to Europe after launching in the US later this year. He made the announcement at the Automotive News Europe Congress in Turin, Italy, where he also said that if the company does enter the European market, it will likely be with the help of a partner. "There is an opportunity for us at Waymo to experiment here in Europe, with different products and maybe even with different go-to-market strategies. It's possible we will take a very different approach here than we would in the U.S." Krafcik admitted that the Waymo brand wouldn't be as strong in Europe, where there are already bunch of well-established automakers. Brand recognition could make or break its business across the pond, so its European autonomous taxi service might not carry the Waymo name at all.