Ferrari Races To Cloud With AWS Pick

Amazon Web Services' machine learning, analytics and compute capabilities will now power advancements at Ferrari's road cars department and Formula One team, among other divisions of the luxury carmaker. The two companies announced an agreement for AWS to serve as Ferrari's official cloud, machine learning (ML) and artificial intelligence (AI) provider, according to AWS parent company Amazon. Ferrari will use AWS tools for designing and testing cars and adding a fan engagement platform to its mobile app. Users will have virtual access to the Scuderia Ferrari garage and augmented relation (AR) experiences, including interaction with drivers. AWS' logo will also appear on Formula 1 team Scuderia Ferrari's car and drivers apparel at the French Grand Prix this weekend and after the event, according to the statement.