IBM & FOX Sports Team Up to Enhance Sports Viewing Experience with AI

As fans around the world get ready to head to Russia for the 2018 FIFA World Cup this June, FOX Sports and IBM are launching a historical AI collaboration across multiple FOX Sports properties and programming-- the first of its kind for the broadcaster. Beginning with the 2018 FIFA World Cup, FOX Sports is tapping IBM Watson Media's specialized AI video technology and IBM iX's proven expertise in designing user experiences to streamline production workflows to quickly classify, edit and access match highlights in near real-time. The advancements to production and distribution will enable FOX Sports to curate engaging video clips and match highlights so that sports enthusiasts back home don't miss a single play, penalty kick, or goal. With 64 matches played over 32 days by 32 competing teams, the World Cup is one of the most highly anticipated global sporting events. The 2014 World Cup attracted 3.2 billion viewers on television and an estimated 280 million online viewers.