'It feels like admin': why are people falling out of love with dating apps?
About 1.4 million people in the UK have left the online dating scene in the past 12 months, but is that a sign that the apps don't work or that people are turning away from dating altogether? Ofcom's 2024 Online Nation report shows that dating app use declined significantly between 2023 and 2024, with a drop of nearly 16% in the use of the top 10 most popular dating apps this year. Tinder experienced the biggest loss, with more than half a million users abandoning the platform since May 2023. Bumble and Hinge were also hit hard, losing 368,000 and 131,000 users respectively in the same period. According to researchers at the University of Leeds' Centre for Love, Sex, and Relationships (CLSR), a contributing factor in the decline of online dating could be a sense of detachment from reality and fatigue at the process.