Top 12 Programmatic Advertising Trends for 2020 and Beyond

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there's a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Programmatic advertising is by far the most crucial component of advertising technology - one that is keeping the entire adtech fraternity on a vigil for what's coming next. It is set to be the default media trading method in the coming years. According to Zenith's'Programmatic Marketing Forecasts' report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. Introduction of technologies such as artificial intelligence (AI), machine learning (ML) and 5G are going to make programmatic advertising more efficient, while the entry of newer advertising channels such as Digital Out Of Home (DOOH), podcast and audio programmatic advertising, voice-activated ads, smart devices, and AR/VR not only gives marketers more choices but also provides a more engaging, personalized experience for consumers.