Omnichannel Commerce: An Interview with John Bruno, VP Commerce Strategy, PROS [Sponsored Post]

Thinkers360: Firstly, what is omnichannel commerce? Since the topic has been around for a while, what is unique about PROS' perspective on this topic and why now? Well, the topic's been around for a while now, largely thanks to patterns in the consumer world. The first thing that kind of comes to mind is what happens in a typical business to consumer or retail experience where you might purchase online but pick up in-store. And thanks to COVID right now, we've seen the rising popularity of curbside pickup.