2017: The Year That Shook Marketing

We made it to the end of a tumultuous year of political turmoil, technological change and legislative upheaval. The fact we made it to New Year's Eve without starting a nuclear war with North Korea is all the more reason to celebrate. Many of this year's biggest events, like GDPR, developments in AI and the disjointed launch of the iPhone X, took place at the very epicentre of marketing, with repercussions that are still making headlines to this day. So with the start of a new year, it's time to look back as well as forwards and ask: what will the last twelve months mean for marketing in 2018? Nobody knows how last year's referendum will affect the UK, and as a result, uncertainty continues to hover over business, with some firms making the move to the continent.