SAP StartUp Studio: A garage that can transform ideas into successful companies

SAP, the 23.3 billion market leader in Enterprise application software has upped its game in India, by bringing into its campus in Whitefield, Bengaluru, the first batch of startups that are working on core technologies like artificial intelligence and cloud-based software. The new tenants at SAP Labs India campus will be housed at the "StartUp Studio" – a 75 seat incubation facility. Every year, the studio will take around 10 startups, provide them with technical expertise and support and give them access to the large base of SAP customers where appropriate. . The end goal of the Studio is to fine-tune the business of these startups and take them to their next stage of growth. "Startup innovations are happening in India and we recognise that we have to support the Startup Policy launched by the Prime Minister this year," says Bernd Leukert, Member of the Executive Board at SAP, Products and Innovation.