Elton John and Dua Lipa seek protection from AI

Not everyone agrees with the artists' approach. Julia Willemyns, co-founder of the Centre for British Progress think tank, said such proposals could hamper the UK and its bid for growth. The measures would "do nothing to stop foreign firms from using content from the British creative industries," she told the BBC. These tools, which can produce new content in response to simple text prompts, have become increasingly popular and available to consumers. But their capabilities have been accompanied by concerns and criticism over their data use and energy demand.