The Power Of Purpose: How We Counter Hate Used Artificial Intelligence To Battle Hate Speech Online

One of the most fascinating examples of social innovation I've been tracking recently was the We Counter Hate platform, by Seattle-based agency POSSIBLE (now part of Wunderman Thompson Seattle) that sought to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. Here's how it worked: Using machine learning, it first identified hateful speech on the platform. A human moderator then selected the most offensive and most dangerous tweets and attached an undeletable reply, which informed recipients that if they retweet the message, a donation will be committed to an anti-hate group. In a beautiful twist this non-profit was Life After Hate, a group that helps members of extremist groups leave and transition to mainstream life. Unfortunately (and ironically) on the very day I reached out to the team, Twitter decided to allow users to hide replies in their feeds in an effort to empower people faced with bullying and harassment, eliminating the reply function which was the main mechanism that gave #WeCounterHate its power and led to it being able to remove more than 20M potential hate speech impressions.