Samsung bets heavily on AI tricks to boost Galaxy S24 appeal

Samsung has leaned heavily into AI tricks for its latest premium S24 Android phones, including instant phone call translation, new Google search and advanced image and video editing features as it attempts to reignite waning consumer interest. The Galaxy S24 series, launched at an event in California on Wednesday, is led by the largest and most expensive titanium-clad "Ultra", which features the very latest Qualcomm chips, the brightest screens and most powerful cameras. But in a change for the dominant South Korean firm, hardware updates have taken a backseat to flashy features powered by its new Galaxy AI brand. Much of its additions play catchup with the competition from Google's Pixel range and others, including the use of the Android-maker's Gemini AI models. Samsung's new live translate feature allows real-time, two-way phone, voice and text conversations between 13 different languages, similar to that offered by Google Translate, while its "Chat Assist" helps check messages for the appropriate tone, going beyond simple spelling and grammar.