Making deepfake images is increasingly easy – controlling their use is proving all but impossible

"Very creepy," was April's first thought when she saw her face on a generative AI website. April is one half of the Maddison twins. She and her sister Amelia make content for OnlyFans, Instagram and other platforms, but they also existed as a custom generative AI model – made without their consent. "It was really weird to see our faces, but not really our faces," she says. Deepfakes – the creation of realistic but false imagery, video and audio using artificial intelligence – is on the political agenda after the federal government announced last week it would introduce legislation to ban the creation and sharing of deepfake pornography as part of measures to combat violence against women.