Soul Machines raises $40 million for AI-powered customer-facing digital avatars

Virtual avatars might well be the future of customer support. According to Juniper Research, conversational assistants will drive cost savings of over $8 billion annually by 2022 (up from $20 million in 2017). In fact, chatbots are anticipated to power 85% of all customer service interactions by year-end 2020 -- already, 42% of consumers use them on the regular. It was with this in mind that Greg Cross and Mark Sagar, a former special projects supervisor at director Peter Jackson's Weta Digital, founded Soul Machines in 2016. The goal was to develop a suite enabling clients to build interactive customer experiences.