Mediatech startups using machine learning to create personalised news feeds for users

BENGALURU: Mediatech startup Dailyhunt, InShorts and ScoopWhoop -through its latest acquisition Touchfone -amongst others are increasingly leveraging machine learning capabilities to improve personalisation and interaction for the end user. From InShorts introducing quizzes to Dailyhunt's personalised news feed, they aim to increase end users' monthly time spent on the app, ultimately targetting higher ad revenue potential. InShorts recently integrated a quiz into its app, which is in its beta phase and has been introduced to 10,000 users. While the user swipes through news content, the quiz emerges as an option. The user can play with a random opponent or share an invite with a friend through WhatsApp.