Meta's latest plans show it's still missing the point on privacy

Meta has big plans for the future. And they all involve extracting even more data from consumers. Last week, the company released a positioning statement emphasizing a bold, tech-driven vision for its metaverse ambitions: smarter personal assistants, a fully immersive AR/VR experience, universal language translation, self-supervised machine learning, human-like AI, etc. All of this comes with the expressed goal of providing advertisers with richer behavioral data about consumers and reassurances that Meta will accomplish all of this in an ethically sound fashion. However, Meta's route forward may contain more roadblocks than the company is anticipating.