How Artificial Intelligence is empowering designers in India

Artificial Intelligence, which often is associated with complicated computing for high-end machines, is now coming of age to empower creative industries, such as fashion and design. Zarine Bajaj, a 36-year-old entrepreneur from Delhi, is using cutting-edge technology such as Artificial Intelligence to build solutions for fashion designers. The objective is to assist indie fashion designers to manage the complicated business side of their work. Zarine's startup Findow provides interactive and intelligent boutique solutions purposefully built to address the requirements of fashion designers, luxury and retail brands. The technology side of the platform aims to simplify critical elements such as purchasing, monetisation, customer management, store analytics, contextual selling capability of brands and to help them leverage technology in their daily work and not get put off with the intricacies and bulkiness of existing systems and thus resort to inefficient manual techniques.