Do robots dream of Prada? How artificial intelligence is reprogramming fashion

Who do you turn to when you can't decide what to wear? But soon, perhaps, it will be none of the above. Instead, you will try on an outfit, turn to a wall-mounted, five megapixel camera with front lighting and dual-antennae wifi connectivity, ask, "Alexa, how do I look?" and within a few seconds the 1.6 watt speaker will deliver the data-driven, empirically-founded assessment. The Echo Look is Amazon's first "style assistant", recently rolled out across the US after an invite-only soft launch. No UK launch date is set, but the technology – which analyses your outfit through a combination of algorithms and (human) "fashion specialists" – is set to revolutionise what technology means to style.