The Rise of a Digital Storm - AI in Marketing

Last year, I decided to re-frame my personal brand strategy and launch a new blog. This is going to be fun! My first post is about artificial intelligence (AI) in digital marketing; specifically how the combination of AI & machine learning will shape the future of both industries. It's just not very visible to the mainstream market yet, and there are still many misconceptions about what AI actually is. The digital marketing industry, in particular, has been slow to wake up to this change – as noted by Google Cofounder Sergey Brin: "Current machine learning technology [AI] has already reached a point where it can do very well at specific tasks, such as image recognition… But we are still often limited by the fact that machines don't understand the meaning of the images they look at."