AVA: The Art and Science of Image Discovery at Netflix

At Netflix, the Content Platform Engineering and Global Product Creative teams know that imagery plays an incredibly important role in how viewers find new shows and movies to watch. We take pride in surfacing the unique elements of a story that connect our audiences to diverse characters and story lines. As our Original content slate continues to expand, our technical experts are tasked with finding new ways to scale our resources and alleviate our creatives from the tedious and ever-increasing demands of digital merchandising. One of the ways in which we do this is by harvesting static image frames directly from our source videos to provide a more flexible source of raw artwork. Merchandising stills are static video frames taken directly from the source video content used to broaden the reach of a title on the Netflix service.