Could Apple's next big thing be a car?

Is an Apple Car about to hit the road? The California technology colossus behind the iPhone has confirmed its interest in self-driving cars, but experts are trying to deduce the secretive company's plans for traction in a market where others have been speeding along. Unconfirmed reports surfaced this week that department of motor vehicle documents show Apple is renting a small number of Lexus sport-utility vehicles from US car rental service Hertz to test self-driving software and sensors. Apple CEO Tim Cook says the company is focusing on'the most important project in artificial intelligence' - software that powers self-driving vehicles (stock image) In mid-June, Apple chief executive Tim Cook revealed that the company is focusing on software that powers self-driving vehicles, referring to it as'by far the most important project in artificial intelligence.' Cook depicted electric vehicles, self-driving cars, and ride-sharing as major forces shaping the future of the automobile.