ML, AI, and the Crystal Ball

Is it finally the year for the rise of the machines? Until not too long ago, AI was just an overused marketing term. Many software vendors who sold solutions based on algorithms and fancy regular expressions branded their stuff as artificial intelligence, even though it wasn't. Times have changed, and the market is--in a helicopter view--divided into two camps: vendors who use a predefined AI framework and vendors who create their own. I'm not looking into the pros and cons of each, but what does this mean for the users?