Understanding Generative AI, Its Impacts and Limitations

Artificial intelligence has endowed us with limitless possibilities. From intelligent marketing to fraud prevention and 24/7 customer support, artificial intelligence has transformed every aspect of businesses and lives. Today, it can also enable machines to use textual or visual data to create new content via what we can refer to as Generative AI. Generative AI refers to artificial intelligence algorithms that enable using existing content like text, audio files, or images to create new plausible content. In other words, it allows computers to abstract the underlying pattern related to the input, and then use that to generate similar content.