Cher and Selena Gomez slam unauthorized AI use of their voices

AI expert Marva Bailer explains how, even though there are currently laws in place, the average person has more access than ever to create deepfakes of celebrities. As artificial intelligence continues to gain popularity with individuals and companies, more stars are speaking out about its use. In an interview with The Associated Press, Cher expressed her fears about the technology after she heard someone use her voice to cover a song by Madonna. "Someone did me doing a Madonna song, and it was kind of shocking," she said. "They didn't have it down perfectly. But also, I've spent my entire life trying to be myself, and now these a--holes are going to go take it? And they'll do my acting, and they'll do my singing? WHAT IS ARTIFICIAL INTELLIGENCE (AI)? Cher said artificial intelligence is "out of control." She continued, "I'm telling you, if you work forever to become somebody -- and I'm not talking about somebody in the famous, money part -- but an artist, and then someone just takes it from you, it seems like it should be illegal." Marva Bailer, an AI expert, told Fox News Digital that stars do have legal recourse when it comes to unauthorized use of their likeness or voice. "The laws that exist in place are already – you need permission to use someone's likeness, and a likeness could be their song, their voice, their image or performance.