Experience The Future Of Cinema, As Campari Creates The First Short Film With Artificial Intelligence, Inspired By The Creative Genius Of Fellini

Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries with Fellini Forward; a pioneering project, in collaboration with Fellini's family and former colleagues, exploring the late Federico Fellini's creative genius using new technology and machine learning to emulate the works of one of the greatest filmmakers of all time in a new and unique short film set in Rome. A one-of-a-kind documentary following the process will have its world premiere at the Venice Film Festival on September 7th and North American premiere as a Partner Presentation at the 59th New York Film Festival. The documentary will then be released on a subscription video on demand (SVOD) platform in select markets, inviting consumers to explore the future of cinema and creativity. Since its creation over 160 years ago, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the passions and talents of artists across different fields in the path to creation. From world famous names to emerging talent, the relationship between Campari and the arts, especially cinema, has been solidified over the years.