All human beings--even famous movie directors like Federico Fellini--have a finite lifespan. But can their talent live on (and continue to create) with artificial intelligence? Campari Red Diaries: Fellini ForwardCampari Red Diaries: Fellini Forward, a short film and behind-the-scenes documentary, premieres at the Venice Film Festival on Sept. 7, and will be featured at the New York Film Festival before an on-demand release in select markets. While there are three humans with directorial credits--Zackary Canepari and Drea Cooper for the documentary, and Maximilian Niemann on the short film--the post-human creative force on this movie is AI, masterminded by innovation production studio UNIT9. We spoke with Marc D'Souza, Production Director at UNIT9, to find out more. The question behind Campari Red Diaries: Fellini Forward is whether AI can be trained to not just imitate Fellini's oeuvre, but extend it into new and original work.

Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries with Fellini Forward; a pioneering project, in collaboration with Fellini's family and former colleagues, exploring the late Federico Fellini's creative genius using new technology and machine learning to emulate the works of one of the greatest filmmakers of all time in a new and unique short film set in Rome. A one-of-a-kind documentary following the process will have its world premiere at the Venice Film Festival on September 7th and North American premiere as a Partner Presentation at the 59th New York Film Festival. The documentary will then be released on a subscription video on demand (SVOD) platform in select markets, inviting consumers to explore the future of cinema and creativity. Since its creation over 160 years ago, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the passions and talents of artists across different fields in the path to creation. From world famous names to emerging talent, the relationship between Campari and the arts, especially cinema, has been solidified over the years.