Alternate Endings

Daniel Kwan and Daniel Scheinert, young directors who go by the joint film credit Daniels, are known for reality-warped miniatures--short films, music videos, commercials--that are eerie yet playful in mood. In their work, people jump into other people's bodies, Teddy bears dance to hard-core dubstep, rednecks shoot clothes from rifles onto fleeing nudists. Last year, their first feature-length project, "Swiss Army Man"--starring Daniel Radcliffe, who plays a flatulent talking corpse that befriends a castaway--premièred at Sundance, and left some viewers wondering if it was the strangest thing ever to be screened at the festival. The Times, deciding that the film was impossible to categorize, called it "weird and wonderful, disgusting and demented." Perhaps it is no surprise, then, that when the Daniels were notified by their production company, several years ago, that an Israeli indie pop star living in New York wanted to hire them to experiment with technology that could alter fundamental assumptions of moviemaking, they took the call. The musician was Yoni Bloch, arguably the first Internet sensation on Israel's music scene--a wispy, bespectacled songwriter from the Negev whose wry, angst-laden music went viral in the early aughts, leading to sold-out venues and a record deal. After breaking up with his girlfriend, in 2007, Bloch had hoped to win her back by thinking big. He made a melancholy concept album about their relationship, along with a companion film in the mode of "The Wall"--only to fall in love with the actress who played his ex. He had also thought up a more ambitious idea: an interactive song that listeners could shape as it played. But by the time he got around to writing it his hurt feelings had given way to more indeterminate sentiments, and the idea grew to become an interactive music video. The result, "I Can't Be Sad Anymore," which he and his band released online in 2010, opens with Bloch at a party in a Tel Aviv apartment. Standing on a balcony, he puts on headphones, then wanders among his friends, singing about his readiness to escape melancholy. He passes the headphones to others; whoever wears them sings, too. Viewers decide, by clicking on onscreen prompts, how the headphones are passed--altering, in real time, the song's vocals, orchestration, and emotional tone, while also following different micro-dramas. If you choose the drunk, the camera follows her as she races into the bathroom, to Bloch's words "I want to drink less / but be more drunk." Choose her friend instead, and the video leads to sports fans downing shots, with the lyrics "I want to work less / but for a greater cause."