Experimental Standards in Research on AI and Humor When Considering Psychology

Based on recent experiences between a laughing virtual agent and a human user at the intersection AI and humor and laughter, this paper aims to highlight some of the psychological considerations, when conducting AI and humor experiments. The systematic and standardized approach outlined in this paper will demonstrate how to reduce error variance that may be caused by confound variables such as having poor experimental controls. From the necessity of cover stories, protocols and procedures, the differences to the pros and cons of measuring subjectively and objectively and what is required so that both give valid and reliable results are offered as solutions to achieving this goal. Furthermore, the psychological individual differences that need consideration, such as the appreciation of different types of humor, mood, personality variables, for example, trait and state cheerfulness, and gelotophobia- the fear of being laughed at are discussed.